2degrees has partnered with the Aether’s Environment Tools Directory to help its members find the right software tools for environmental accounting, carbon footprinting & sustainability performance monitoring. 2degrees will be showcasing a new carefully selected tool each month focusing first on energy management and carbon reduction.

For March 2011 2degrees will be showcasing a custom-built solution for Carbon Reduction Commitment (CRC) scheme compliance. If you are interested in spotlighting your tool on 2degrees and benefiting from the associated promotion, please email us on environmenttools@aether-uk.com or call on +44 1235 85 40 54.

What is 2degrees?

2degrees is the world’s leading online community of over 10,000 sustainability professionals from over 100 countries.2degrees members can be broken down into 2 distinct audiences: those using 2degrees to find solutions for their problems and those using 2degrees to promote their solutions to the community.

2degrees’ audience consists mainly of those individuals whose job roles require them to buy products relating to the sustainability of their businesses.  Typical members include Managers or Directors in the following areas: energy, carbon, sustainability, CSR, facilities and more.2degrees offer suppliers of carbon software the opportunity to have a meaningful conversation with potential customers, ensuring improved brand recognition and lead generation.

The Environmental Tools Directory and 2degrees – A Powerful Marketing Tool

The Environment Tools Directory has been developed by Aether, a consultancy with a wealth of expertise in carbon accounting. Aether has developed the Directory to provide an independent and definitive source of information about environmental accounting tools with user reviews and the latest news on tool developments.This partnership with 2degrees will make this detailed information easily available to 2degrees members and enable further discussions to aid decision making in this complex market place.

Service and Benefits:

High profile Spotlight: Promote your tool exclusively in front of over 10,000 users of the 2degrees audience in a banner advert for one month. This Spotlight will be the first thing members see when they log in to 2degrees, providing you with a great opportunity to reach customers and build credibility in the market. The 2Degrees spotlight will link to an Environment tools featured listing of your tool providing users with the full details of your software so that they can make the most of trying out your product and learn as much as possible. The spotlight page will remain on the 2degrees network for a full month and will form part of a set of showcased tools both on 2degrees and the Environment Tools Directory, available and promoted to existing and new users in the future.

A Featured Listing on Environment Tools Directory: Your tool will have an elevated featured listing position on the Environment Tools website enabling you to present all the details and features of your tool. Your listing will be upgraded to a special Feature (for a whole year) as part of this package.  This upgrade allows screenshots and case study files or other PDFs to be attached to the listing, a link on the Environment Tools Directory homepage and promotion to the top of relevant search results pages. Upgrade options.

Your Environment Tools Directory listing will be further enhanced by a summary of pertinent comments chosen from the spotlight forum posts to add to any existing reviews of the tool.

A dedicated Forum for Q&A: A dedicated, advertised in advance, Q&A forum linked to the spotlight and the Environment tools directory listing will allow you to provide a moderated real-time software Q&A session.This will provide current and potential users with the opportunity to ask questions and discuss your products and services. This will give you an excellent opportunity to engage personally with potential clients and develop a new route to market.

2Degrees Members Weekly Update: Your software solution will also be highlighted in the 2degrees weekly update. This email to all 2degrees members is a key driver of activity on 2degrees, encouraging members to visit 2degrees specifically to try your product.

Your featured listings and Q&A will be profiled in the Environment Tools Directory monthly newsletters to users of the site and disseminated via wider Environment Tools Directory networks.

If you are interested in spotlighting your tool on 2degrees and benefiting from the associated promotion, please email us on environmenttools@aether-uk.com